BAZBREW
THE BAZARUTO BREWING COMPANY – CASE STUDY
Baz Brew arrived with a simple mission:
Make beer that tastes like Mozambique feels.
Warm sunsets. Easy laughter. A coastline that refuses to hurry.
So the brand began with that rhythm — bold colours lifted from sky-hot evenings, illustrations with a cheeky grin, and a voice that speaks like a local who always knows the best spot for a cold one.
The identity poured itself onto T-shirts, taproom posters, bucket hats, aprons, and sun-soaked signage. The website became a digital bar counter for wholesalers — lively, friendly, always ready with a “Try this one next.” The trade materials carried the same energy: clear, confident, and proudly Mozambican.
Baz Brew isn’t just a craft beer brand. It is a celebration of culture, of community, of stories best told over a frosty lager and a slow-roasted sunset.
2025
Brand Identity & Visual System
- Full rebrand with bold, culturally rooted visual language
- Logo refinement & illustration-led design style
- Energetic colour palette inspired by Mozambican culture
- Hand-drawn design accents and character-led artwork
Corporate Identity
- Business cards
- Email signatures
- Bilingual trade presenter (English & Portuguese)
- Brand style guide for consistent internal + external use
Design Assets
- Print & digital marketing collateral
- Taproom posters and product display materials
- Social media templates
- Event & promotional designs
Merchandise Branding
- Branded T-shirts
- Bucket hats
- Aprons
- Supporting merchandise graphics
Website Design & Development
- Fully redesigned website
- “Find Our Beer” locator
- Simple stockist enquiry form
- Story-driven product pages & brand narrative
Photo & Video Production
- Full lifestyle + product shoot
- Creative direction, planning & shotlist
- High-quality image and video library for long-term use
Digital Marketing Strategy
- Multi-channel digital plan (social, Google, content)
- Culture-driven campaigns celebrating Mozambican identity
- Editorial content (blogs, magazine features, social rollouts)
Tourism & Trade Visibility
- InboundSA magazine advert
- Supporting editorial + social media content
- Sales materials for wholesale partners
CREATIVE DIRECTION & STRATEGY
Klea Ferreira
UX/UI DESIGN & WEBSITE DEVELOPMENT
Connor Evens & Nicolaas Steenkamp
DESIGN ASSETS & MOTION GRAPHICS
Saskia Rezelman & Klea Ferreira
COPYWRITING & CONTENT MANAGEMENT
Esther Jacobs