BAZBREW

THE BAZARUTO BREWING COMPANY – CASE STUDY

Baz Brew arrived with a simple mission:
Make beer that tastes like Mozambique feels.
Warm sunsets. Easy laughter. A coastline that refuses to hurry.

So the brand began with that rhythm — bold colours lifted from sky-hot evenings, illustrations with a cheeky grin, and a voice that speaks like a local who always knows the best spot for a cold one.

The identity poured itself onto T-shirts, taproom posters, bucket hats, aprons, and sun-soaked signage. The website became a digital bar counter for wholesalers — lively, friendly, always ready with a “Try this one next.” The trade materials carried the same energy: clear, confident, and proudly Mozambican.

Baz Brew isn’t just a craft beer brand. It is a celebration of culture, of community, of stories best told over a frosty lager and a slow-roasted sunset.

2025

  • Full rebrand with bold, culturally rooted visual language
  • Logo refinement & illustration-led design style
  • Energetic colour palette inspired by Mozambican culture
  • Hand-drawn design accents and character-led artwork
  • Business cards
  • Email signatures
  • Bilingual trade presenter (English & Portuguese)
  • Brand style guide for consistent internal + external use
  • Print & digital marketing collateral
  • Taproom posters and product display materials
  • Social media templates
  • Event & promotional designs
  • Branded T-shirts
  • Bucket hats
  • Aprons
  • Supporting merchandise graphics
  • Fully redesigned website
  • “Find Our Beer” locator
  • Simple stockist enquiry form
  • Story-driven product pages & brand narrative
  • Full lifestyle + product shoot
  • Creative direction, planning & shotlist
  • High-quality image and video library for long-term use
  • Multi-channel digital plan (social, Google, content)
  • Culture-driven campaigns celebrating Mozambican identity
  • Editorial content (blogs, magazine features, social rollouts)
  • InboundSA magazine advert
  • Supporting editorial + social media content
  • Sales materials for wholesale partners

CREATIVE DIRECTION & STRATEGY
Klea Ferreira

UX/UI DESIGN & WEBSITE DEVELOPMENT
Connor Evens & Nicolaas Steenkamp

DESIGN ASSETS & MOTION GRAPHICS
Saskia Rezelman & Klea Ferreira

COPYWRITING & CONTENT MANAGEMENT
Esther Jacobs