Afribeetle rolled in with a simple dream: Take the classic VW Beetle and turn it into joy on wheels.

So the brand began with that feeling — the wind-in-your-hair kind. A handwritten logo that felt like a signature left on a road trip map. A colour palette pulled straight from summer itself: warm oranges, cool surf blues, sunbeam yellow.

The identity slid easily onto car doors, T-shirts, signage and decals. Each design element was shaped to feel breezy, light, and effortlessly happy, like the first few seconds after pulling out onto a coastal road.

By the time everything came together, Afribeetle wasn’t just a car-hire service, it was a mood — a little nostalgic, a little beachy, and always ready to go, wherever the road may lead.